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課程名稱 |
臺商企業經營管理模式
Management And Business Model Of Taiwanese Enterprises |
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開課學期 |
110-1 |
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授課對象 |
管理學院 國際企業學研究所 |
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授課教師 |
陳厚銘 |
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課號 |
IB7093 |
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課程識別碼 |
724 M9800 |
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班次 |
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學分 |
3.0 |
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全/半年 |
半年 |
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必/選修 |
選修 |
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上課時間 |
星期二7,8,9(14:20~17:20) |
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上課地點 |
管二203 |
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備註 |
限碩士班以上
總人數上限：30人 |
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Ceiba 課程網頁 |
http://ceiba.ntu.edu.tw/1101IB7093_ |
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課程簡介影片 |
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核心能力關聯 |
核心能力與課程規劃關聯圖 |
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課程大綱
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為確保您我的權利,請尊重智慧財產權及不得非法影印
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課程概述 |
The course starts with the introduction on the internationalization of Taiwanese firms. Next, global configuration and resource allocation, subsidiary capability development and mandate expansion, Taiwanese investments in China and Southeast Asia, and industrial upgrading and transformation are discussed. Based on the foundation of the above, the course covers network linkages, resource dependence theory, and dynamic capabilities. Finally, students are required to comment and present on selected journal articles under the topics related to management and business model of Taiwanese Enterprises issues. |
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課程目標 |
The aim of the course is to provide a solid understanding of the transnational management theory and business model of Taiwanese enterprises. It exposes students to the main issues in business strategy of Taiwanese firms, and helps them critically evaluate both fundamental ideas and recent developments. |
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課程要求 |
前三週遠距教學網址: https://join.skype.com/wYiDcULXNaqo
課程流水號 加選授權碼 學生學號
42569 2342924820
42569 6483479317
42569 6823043278
42569 4701974329
42569 6692827884
42569 1067245936
42569 8446245515
42569 1340623370
42569 3035149267
42569 9520685717
42569 9579929854
42569 7259640880
42569 3712392354
42569 5509771821
42569 6837379525
42569 8251545662
42569 8304881963
42569 6050446271
42569 4000163649
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預期每週課後學習時數 |
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Office Hours |
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指定閱讀 |
1. Chen, Tain-Jy, ed. 1998. Taiwanese firms in Southeast Asia: Networking Across Borders, MA, USA: Edward Elgar.
2. Bartlett, Christopher A., & Beamish, Paul W. 2018. Transnational Management: Text, Cases and Readings in Cross-Border Management 8th, 2018, Cambridge University Press.
3.逐鹿全球:新世代台商戰略4.0, 2019, 台灣行銷科學學會
4.供應鏈重組的領航地圖, 2021, 中華民國對外貿易發展協會
5.美中貿易戰, 戰什麼? 2021,時報文化出版社
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參考書目 |
1. 改變世界: 中國傑出企業家管理思想精粹, 2017, 前程文化事業
2. 改變世界(二): 中國傑出企業家管理思想精粹, 2018, 前程文化事業
3. 改變世界(三): 中國傑出企業家管理思想精粹, 2019, 前程文化事業
4. 2017年台商經貿投資白皮書-越南篇
5. 2017年台商經貿投資白皮書-泰國篇
6. 2018年台商經貿投資白皮書-印尼篇
7. 2018年台商經貿投資白皮書-菲律賓篇
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評量方式
(僅供參考) |
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No. |
項目 |
百分比 |
說明 |
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1. |
Class Participation and Reading Presentation |
50% |
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2. |
Research Project |
50% |
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週次 |
日期 |
單元主題 |
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第1週 |
9/28 |
Introduction |
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第2週 |
10/05 |
The internationalization of Taiwanese firms;
The configuration and coordination of Taiwanese firms’value-chain activities in an age of uncertainty (US–China trade war and COVID-19 pandemic)
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第3週 |
10/12 |
Digital Transformation and Platform Strategy;
Succession in family business;
演講:家族企業經營與傳承 |
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第4週 |
10/19 |
The evolution of subsidiary mandates and capabilities :演講：二線品牌企業的成長策略; 中國十四五規劃與成長戰略 |
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第5週 |
10/26 |
Regional and global strategies of MNEs;
演講：沛妍生醫集團全球布局與經營策略 |
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第6週 |
11/02 |
Network linkages and dynamic capabilities
演講：展達通訊的全球布局與經營策略
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第7週 |
11/09 |
The key success factors of Taiwanese firms
Industrial upgrading and transformation
演講：台商如何開拓第二條成長曲線 |
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第8週 |
11/16 |
Determinants of entry strategy in an emerging market
Winning in the emerging markets |
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第9週 |
11/23 |
Value creation and value appropriation
演講：Jack Wolfskin & HiDoggy的品牌經營策略
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第10週 |
11/30 |
Emerging Markets Studies (Impact of emerging markets on marketing)
演講: 亨昇國際公司的全球經營與挑戰 |
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第11週 |
12/07 |
The New Southbound Policy and Taiwanese firms
Area Studies of Main Emerging Markets(1)
演講: 越南和泰國的台商經營策略
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第12週 |
12/14 |
Area Studies of Main Emerging Markets(2)
演講: 雙印市場擴展策略 |
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第13週 |
12/21 |
Globalization of Late Movers (1) |
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第14週 |
12/28 |
Globalization of Late Movers (2) |
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第15週 |
1/04 |
Research Project Presentation and Discussion (1) |
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第16週 |
1/11 |
Research Project Presentation and Discussion (2) |
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